Bob Pene

CEO / CMO / Sales and Marketing

Functional Experience

  • Management
  • Strategic Planning
  • Marketing Business Turnaround
  • Sales Business Building
  • Leadership
  • Operations
  • Mentoring and Training
  • Management Consulting
Bob Pene
CEO / CMO / COO / Sales and MArketing

30 Years Experience
503-781-7101
BACKGROUND

Robert (Bob) Pene is a seasoned General Manager, Turnaround/Business Builder/Change Agent and marketing/business coach with over 40 years of P&L responsibility with both Fortune 500 companies, as an independent consultant, and as a former business owner.  As an Executive with Fortune 500 Companies he is credited with increased incremental profitability of over $100 Million and eliminated $80Million in capital spending. As a consultant he has saved and/or built over 50 companies and saved over 500 jobs.  In all cases, he had, or participated in P&L responsibility.

Bob spent over 15 years as a Marketing/Sales/General Manager for Fortune 500 marketing-driven companies…Procter and Gamble, SC Johnson, Kimberly Clark, Western Publishing Company, and Frito Lay International.  He managed brands like Pringles, Raid, Off Insect repellents, Rain Barrel fabric softener, Kotex Tampons, Light Days Panty Liners, Little Golden Books, Skillcraft Toys, and Overseas Frito Lay International Companies  He rose from Brand Assistant to Vice President.

 After leaving corporate work, Bob formed his own Consulting Company.   He operates from a strategic and execution viewpoint, and as a “working” consultant helping, training, and doing what he recommends.  His approach is to construct both short term and lasting change through building more professional organizations and improved Marketing/ Sales/Operations. He operated as CEO/CEO  of 5 of these companies.  He focuses on both internal and external issues. He owned and profitably sold his own distribution company.  He created significant increased profitability. 

His track record includes:

► Captain U.S. Air Force        Contracted for the F-15 Tactical Warfare System.  Saved the government $600Million and kept the program on budget, and on schedule.

► Procter & Gamble, Brand Assistant.  Helped launch Pringles Potato Chips nationally

 ► S.C. Johnson, Brand Manager      Managed the Raid, Off!, and Rain Barrel brands to significant incremental profitability. 

 ► Kimberly Clark, Director of Marketing.   Managed the Kotex Security Tampon, Stick, and Light Days Brands.  Executed a Marketing/Operations turnaround of the Security Brand, eliminating a $20 Million operating profit loss and saving $80 Million in required equipment while taking the brand nationally.  Managed Light Days to market leadership.

 ► Western Publishing Company,  Vice President of Marketing.  Eliminated Star Books from their test markets and forced them to cancel their announced national launch.  Expanded Little Golden Book/Whitman Books into supermarket distribution and increased profitability +30%.

 ► Frito Lay International, Vice President Marketing/Sales/Business Development.  Operated as a business advisor for 3 overseas companies (Puerto Rico, Spain, Canada) leading to profit and sales increases.

 ► Pene & Company, President.  Consulted and acted as CEO/COO/Board Member of over 50 Companies leading to significant increased profitability, preservation of companies and saving over 500 jobs.

HARD SKILLS:

  • Management
  • Strategic Planning
  • Marketing
  • Business Turnaround
  • Sales
  • Business Building
  • Leadership
  • Operations
  • Mentoring and Training
  • Management Consulting
Education:
  • B.S. Business
  • MBA
  • Captain in the U.S. Air Force operating as a Procurement Officer most notably on the F15 Tactical Aircraft

Contact Info

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